Human Hotel is a purpose-driven travel network for creatives to host, meet and support each other.
Martin Rosengaard is the co-founder of the world’s first online community platform for professional artists called Wooloo. One art project using the concept of “social sculpture” matched 3,000 activists with private housing for the 2009 UN Climate Conference in Copenhagen due to low housing occupancy which turned into a social enterprise now called Human Hotel.
Martin, an artist himself, uses the idea of “human curation” of facilitating the interaction between people based on their values and interests. He introduced me to the term social sculpture, a theory developed by artist Joseph Beuys in the 1970s based on the concept that everything is art, that every aspect of life could be approached creatively (Tate, 2017). To live a creative life is to live a meaningful life through the people we meet. I used Human Hotel over three months living in Copenhagen and what I observed in meeting my hosts is this glue in creativity that connects everyone together. Martin explains matching people in an intelligent manner and with the internet, everything is so calculated that looking to nonplaces leaves space for spontaneity or creativity.
Martin identifies that there is a “really big community tool called tax. That’s how we build our communities”. Paying for a community service allows access to trusted and reliable resources and systems. “We put people together then the choice is yours how the rest of the meeting unfolds. Once you go offline there is nothing to do to control it, therefore, a very strong physical space for the growing need.”
One vision Human Hotel wants to do is feature the activity in the community like connections or meetings to provide more of a feedback loop. Second is connecting people based on an experience or a project that is integrated into Wooloo or collaboration. This ecosystem currently creates movement, then create new meetings, which are then again, creative collaborations with concern integration and embrace the movement by being more transparent and fostering a community.
Martin believes that everything should be curated from the beginning until hosts are ready to reach out on their own. I believe it’s all in the curator because that’s also why that’s the chance. He uses sense-making to recognize different patterns and walks through a scenario.”I’m going to meet these two people and don’t really know why I’m meeting them but they told me to meet them.
That’s really interesting stuff. And also, when you look at the statistics from dating sites and stuff like OK Cupid and they are all interested in data stuff. Whereas at one point we are still humans. Algorithms are really good. They can see people as a good match, or a bad match. They take the ones that are bad matches and they tell them they are good matches and put them together. They rate better in the experience than the people who work with good matches. So that’s kind of the power of the curator. Yeah, it’s the power of intention. Driven through space. So I’m quite interested beyond the one to one model, for example, one to one meeting and then two and two and what the dynamics of two against one.”Martin explains this method like a human algorithm of matching using gamification and sense-making. We close the interview planting the idea of working on the hosting experience flow and the main community event because the community is not just the hosts but also the citizens of Copenhagen.